THE ALLIANCE of Microsoft with Sky this week has signalled a clear intent by the Xbox maker to target those paying for the presents this Christmas.
Xbox Live users can from this week subscribe to the full range of channels available through Sky Digital. The service does not require the user to own a Sky box, as content can be accessed directly through an Xbox 360 console. This alliance is the most significant part of a series of non-gaming efforts by Microsoft to make Christmas shoppers think about the console as more than just a gaming device.
On top of Sky Digital, there are downloadable movies, music on demand and upcoming Facebook and Twitter services. All of this is part of a push to spread the appeal of the Xbox 360. Hardcore gamers will always prioritise gaming, but this latest effort aims to target a different market segment. Read More
Courtesy: Irish Times